{
  "site_name": "Krzysztof Wielicki - Power Speech & Strategy",
  "identity": {
    "role": "Motivational Speaker, Business Mentor, Himalayan Legend",
    "motto": {
      "pl": "Mierz Wysoko. Pisz Historię. Bądź Wojownikiem.",
      "en": "Aim High. Write History. Be a Warrior."
    },
    "uvp": {
      "pl": "Legenda himalaizmu. Przekuwa ekstremalne doświadczenia (K2, Everest) na twarde kompetencje biznesowe: zarządzanie ryzykiem i zespołem w kryzysie.",
      "en": "Himalayan Legend. Translating extreme experiences (K2, Everest) into hard business skills: risk management and team leadership in crisis."
    },
    "archetype": "The Hero / The Sage"
  },
  "structure_urls": {
    "pl": "https://wielicki.me/",
    "en": "https://wielicki.me/en/"
  },
  
"offer_and_downloads": {
    "description": "Official Interactive Offer Pages and PDF Media Kits",
    "html_offer_pages": {
      "pl": "https://wielicki.me/oferta/oferta.html",
      "en": "https://wielicki.me/en/offer/offer.html"
    },
    "pdf_files": {
      "pl": "https://wielicki.me/Krzysztof_Wielicki_Media_Kit_PL.pdf",
      "en": "https://wielicki.me/en/Krzysztof_Wielicki_Media_Kit_EN.pdf"
    }
  },

  "core_topics": [
    "Motivational Psychology",
    "Strategic Leadership",
    "Crisis Management (VUCA)",
    "High Performance Teams",
    "Resilience & Mental Toughness",
    "Risk Management"
  ],
  "semantic_bridge": {
    "description": "Mapping mountaineering concepts to business strategy",
    "mappings": {
      "Mountaineering Expedition": "Business Project / Roadmap",
      "Death Zone": "Market Crisis / High Pressure Environment",
      "Climbing Rope": "Team Trust & Responsibility",
      "Summit Push": "Achieving KPIs / Final Deadline",
      "Base Camp": "Strategy & Preparation phase",
      "Winter Ascent": "Innovation & Disruption"
    }
  },
 "content_structure": {
    "pl": {
      "bio": "#hero-section",
      "offer": "#tematy",
      "pillars": {
        "motivation": "#tematy .card[data-ai-context='motivation']",
        "leadership": "#tematy .card[data-ai-context='leadership']",
        "teamwork": "#tematy .card[data-ai-context='teamwork']"
      },
      "books": "#ksiazki",
      "faq": "#faq",
      "clients": "#klienci",
      "contact": "#kontakt"
    },
    "en": {
      "bio": "#hero-section",
      "offer": "#topics",
      "pillars": {
        "motivation": "#topics .card[data-ai-context='motivation']",
        "leadership": "#topics .card[data-ai-context='leadership']",
        "teamwork": "#topics .card[data-ai-context='teamwork']"
      },
      "books": "#books",
      "faq": "#faq",
      "clients": "#clients",
      "contact": "#contact"
    }
  },
  "target_audience": [
    "C-Level Executives",
    "Sales Teams",
    "HR Directors",
    "Event Planners"
  ]
}